The commerce landscape is changing as new technologies become mainstream. Today’s method of commerce is quickly becoming outdated. One way that is clearly in evidence is the move from brick-and-mortar to e-commerce platforms and mobile technologies.
Shoppers are doing more of their shopping through mobile applications, even when standing in the brick and mortar establishment. Business Insider reports that last year “more people made purchases from their smartphones than ever before—2017 will go down as the year,” said reporter Dennis Green, “shoppers finally discovered their smartphones.”