What is Lantah?
We bring together commerce and blockchain for the first global, borderless marketplace experience that accepts both traditional and cryptocurrencies. We make getting products from suppliers to other suppliers and customers anywhere on the planet easy. That flexibility makes doing business faster, cheaper and more secure.
We remove access barriers to make buying and selling simple, transparent, and private (peer-to-peer) through the security of blockchain technology.
Customers and suppliers will have easy access to Lantah's Borderless Marketplace because they can transact in either fiat or crypto currency. Anyone can enter the Lantah Borderless Marketplace using currency they already have.
In most cases, cryptocurrency has not found its way into the mainstream marketplace. Lantah bridges the gap between trading cryptocurrency and actually using it for its intended purpose—the exchange of goods and services.
By building a borderless marketplace and distribution network, we will connect producers from all industries to their customers and establish a means for facilitating crypto-commerce transactions, normalizing it among businesses and consumers.
This benefits both parties: the customers can simplify their online shopping experience and sellers can eliminate the stress of logistics.
How Lantah is beneficial to users
Buyers and sellers can engage in retail, wholesale, and auctions of digital and physical goods and services through Lantah using fiat or cryptocurrency. This expansion opens the doors to a new base of buyer and seller that have been previously untapped in the eCommerce marketplace due to geographical and currency restrictions.
Further, the complexity of global logistics has been unraveled through Lantah's end-to-end warehousing, distribution and fulfillment solution. Sellers need not ever touch a product with Lantah's logistic strategies, translating to cost and time savings.
can enter the Lantah Borderless Marketplace using currency they already have.
What is the Borderless Marketplace?
The borderless marketplace is a digital software-as-a-service (SaaS) platform for conducting all types of cryptocommerce. That includes the distribution, sale and fulfillment of all goods and services onto one, blockchain-based platform that can be accessed via the internet.
Why the Borderless Marketplace?
The borderless marketplace streamlines different types of business-to-business and consumer level transactions by combining the sale, distribution, and fulfillment of goods and services onto one, secure, blockchain-based platform.
What is Blockchain?
“Blockchain is to Bitcoin, what the internet is to email. A big electronic system, on top of which you can build applications. Currency is just one.” Sally Davies, FT Technology Review
A blockchain is a continuously growing list of records, called blocks, which are linked and secured using cryptography. By design, blockchains resist data modification. If someone does try to tamper with a blockchain record, their activity is obvious and rejected.
Blockchain provides an “open distributed ledger” for recording transactions that are both verifiable and efficient.
Developed to support transactions in the early days of bitcoin, it's a technology that forward-looking banks are now in the process of developing and deploying. Blockchain technology eliminates cybersecurity risks.
It simplifies your privacy and security, making online commerce secure.
One place blockchain benefits will be most profoundly felt is in businesses that require transparency, reducing the corresponding mountain of paperwork they require.
Blockchain is ideal for online businesses that transact with digital fiat [or native] currency.
Blockchain also gives participants a record of the development of products or services they are purchasing, keeping sellers honest. Companies like IBM, WalMart, Unilever, and Nestle are teaming up to use it to trace contaminated sources of food within seconds.
Blockchain technology is beneficial for all parties because it increases the number of customers, sellers or service providers one can safely transact with.
While transparent to those parties involved in a transaction, privacy is maintained to outsiders because the specifics of the transaction are only visible to those in that business network.
The level of transparency is based upon what is recorded in that particular block. Other possibilities that Blockchain offers:
It reduces cross geo-boundary transaction time to minutes instead of days
Does not have a central point of failure and can withstand malicious attacks
Public blockchains are viewable to all parties creating transparency
Transactions are immutable, meaning they cannot be deleted or altered
It's so good even the banks are using it. The head of R&D for the Society for Worldwide Interbank Financial Telecommunication (SWIFT) is spearheading blockchain for deployment within the international banking community.
What is Cryptocommerce?
Cryptocommerce removes the barriers that once prevented people from accessing and selling their products and services online. Until now, some buyers, sellers, and service providers have been “locked out” of global online commerce.
Credit cards and payment service companies just were not available to people in some geographic locations.
There is no mediating third party mandating how transactions must happen. What happens in each transaction is based upon what is agreed to by the parties doing business—peer to peer.
The State of Cryptocurrency
In January 2018, the total crypto market capitalization peaked at nearly $800 billion, up from just $17 billion the year before.
Governments like China and many business sectors including the legal community, banking and Fortune 500 companies are preparing for full adoption of digital currencies, which is set to take place within the next 20 years.
Both cryptocurrency and blockchain are currently in their infancy.
While investors are increasingly looking toward cryptocurrency, there is little real-world infrastructure and most action is the buying and selling of the currency, not using it.
Current barriers to the normalization of Cryptocommerce
One of the key frictions for the adoption of cryptocurrencies in commerce is that most businesses do not accept it as payment. Another obstacle is the complexity of accessing cryptocurrency. It's a new technology. People are still becoming educated.
Additionally, and perhaps most importantly, a mainstream platform has yet to be established.
The Lantah Borderless Marketplace solves each of these problems making it easy for businesses and individuals to transact on the platform in either cryptocurrency or fiat currency.
Can I mine Lantah's token?
There is a limited supply of 1,000,000,000 coins available. No more will be created, ever.
In the future, Lantah may make it available to use computer resources to earn tokens via network fees for various reasons such as:
Network supercomputer scenarios
Are Lantah's tokens like stock?
No, Lantah's tokens are used when you want to buy or sell something on the borderless marketplace, use our fulfillment services, upload content, and so on. On the front end, any currency can be used to purchase goods or services.
The tokens are intended for the purpose of buying and selling goods or services, they do not represent ownership or voting rights in Lantah, only your ability to use our network. Dividends or profits are not paid to owners of Lantah's tokens.
We do not offer or imply any speculation on future market prices or provide any professional investment, legal, or tax advice. Any investment carries risk, we highly recommend speaking with appropriate professional advisors before investing in cryptocurrency.